Persuade with Stories (pt 2)

Oh, the Places You'll Go!In part 1 of this post, we learned about the power of storytelling, and why it is an important technique to include in our presentations. In part 2 we will consider some strategies for applying the technique of storytelling directly to your health sciences presentations.

Before we begin, however, let’s chat for minute… off the record, because I know what you’re thinking. Your presentations are very serious business, and no one will take you seriously if stop to tell a story in the middle of it all. Am I right?! Continue reading

Resources: Finding and Using Images

Presentation slides that are riddled with bullet points and text are deadly to an audience. You know the drill: The presenter reads the text aloud, while the audience attempts to read the text to themselves, and the end result is a broken connection between the presenter and the audience. By replacing large amounts of text with images that visually represent the topics being discussed, this problem can be avoided, and the audience is better able to recall this information in the future. This is a familiar concept.

We all strive to make our presentations more visually engaging, but quickly find this task to be difficult. We know that copying images from web searches is a bad idea, but aren’t sure where else to look. The UCSF Library has a great online guide that can help! Continue reading

Presenting Data Better

Many attendees of The Better Presenter workshop are doctors or research scientists, and their presentations are very complex and often contain a lot of data. Half-way in to the workshop, after they have a good understanding of my approach to presenting, someone inevitably asks the question, “If I can’t use bullets points or tables and charts, how am I supposed to make my case? I can’t replace my data with images from iStock!”

First of all, I’m not suggesting that you remove all of the complexity from your slides and replace it with downloaded pictures of puppies and sunsets. What I am suggesting… Continue reading